{"id":60041542,"date":"2024-07-12T14:53:34","date_gmt":"2024-07-12T13:53:34","guid":{"rendered":"https:\/\/dialogue.earth\/?p=60041542"},"modified":"2024-07-12T17:09:11","modified_gmt":"2024-07-12T16:09:11","slug":"opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef","status":"publish","type":"opinion","link":"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/","title":{"rendered":"Opinion: Is the Chinese market hungry for \u2018carbon-neutral\u2019 beef?"},"content":{"rendered":"\n

In late March 2023, days before Brazilian president Luiz In\u00e1cio Lula da Silva visited China<\/a>, China resumed<\/a> its beef imports from Brazil, lifting a temporary ban due to an earlier discovery of a case of mad cow disease. Brazil quickly bounced back as the top exporter of beef to China, a country hungry for it.<\/p>\n\n\n\n

With the continuous growth of China\u2019s economy and population, its urbanisation, and increasing income levels, there has been an increased demand for high-protein foods. Among these, beef has become a highly sought-after delicacy. Since 2012, China has transitioned from a net exporter to a net importer of beef, primarily relying<\/a> on countries like Brazil.<\/p>\n\n\n\n

However, this delectable choice comes with significant environmental impacts. Beef production is an industry that emits significant amounts of greenhouse gases (GHG). Worldwide, livestock and manure emissions contribute to roughly a third of agricultural GHG emissions, mainly in the form of methane. In Brazil, livestock farming is a major contributor to the destruction of the Amazon rainforest, one of the world\u2019s largest carbon sinks<\/a>.<\/p>\n\n\n\n

Some major beef-producing countries such as Brazil, Uruguay, and Australia have begun introducing certifications for \u201ccarbon-neutral\u201d beef, which means the producers are deemed to have undertaken sufficient carbon offsetting measures. Such certifications can create new markets and offer a potential path for supporting carbon neutrality in agriculture and livestock. As the world\u2019s top beef importer, accounting for around a third of global beef imports, China adopting carbon-neutral beef labelling could expand this nascent market and be a climate mitigation game-changer. Introducing such beef products into the Chinese market will need more consumer education, policy support, and investments.<\/p>\n\n\n\n

Carbon labelling in the Chinese market<\/h2>\n\n\n\n

Carbon labelling for food and mutual recognition of standards in the Chinese market are gradually developing. China piloted<\/a> a carbon footprint label in 2018, and since 2020, the government has been developing<\/a> standards and plans for carbon labelling, particularly related to energy use.<\/p>\n\n\n\n

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Recommended<\/span><\/span><\/div><\/a>\n\n\n\n

Currently, carbon-labelled foods mainly include rice and miscellaneous grains, fruits and vegetables, seafood, meat, and eggs, among other categories. However, the market size for these products is relatively small, mainly targeting more high-end consumers. Existing carbon labels fall into categories such as official Chinese carbon labels, regional carbon labels, domestic third-party carbon labels, and international third-party carbon labels. Labels vary in covering carbon disclosure, carbon neutrality, or items deemed to be \u201ccarbon negative\u201d.<\/p>\n\n\n\n

Regarding the recognition of carbon labels in the Chinese market, international experience shows that traceability systems and carbon neutrality certification have been successful<\/a> in Europe and some other countries. In China, domestic certification bodies such as the China Environmental United Certification Center and international organisations like Carbon Trust have successfully registered with the State Administration for Market Regulation and have started offering<\/a> \u201ccarbon-neutral\u201d labelling services. This trend provides favourable support for the entry of carbon-neutral-labelled beef products into the Chinese market.<\/p>\n\n\n\n

Consumer attitudes and willingness to pay in China<\/h2>\n\n\n\n

Results from a 2022 survey<\/a> of restaurant consumers in Beijing and Shanghai indicated that Chinese consumers generally have a positive attitude towards carbon labelling. But, as it true in other countries<\/a>, there is a gap in their willingness to pay a premium for carbon-neutral\u2013labelled beef. Particularly among consumers in mid- to high-end restaurants, there is a disparity in the willingness to pay a premium for carbon-labelled beef, and some consumers underestimate<\/a> the carbon emissions of beef. However, consumers with a high level of concern for climate change are more willing<\/a> to support carbon-labelled beef, are willing to pay a premium, and may even reduce or abstain from beef consumption.<\/p>\n\n\n\n

\"A<\/div>
A menu offering plant-based meat meals at a Starbucks cafe in Shanghai (Image: Wang Gang \/ AP \/ Alamy)<\/div><\/div><\/div><\/div>\n\n\n\n

Internationally, there have been some successful precedents for carbon-neutral-labelled beef. In January 2022, Uruguay successfully exported<\/a> its first batch of reportedly carbon-neutral beef to Switzerland. The beef is said to have undergone the strictest international standards review by Uruguay\u2019s carbon footprint certification and verification organisation LSQA, passed carbon neutrality inspections, and entered the European market. This indicates that carbon-label certification organisations in exporting countries following international standards have gained recognition in the consumer markets of importing countries.<\/p>\n\n\n\n

Recommendations and prospects for the Chinese market<\/h2>\n\n\n\n

The feasibility of introducing beef products labelled as \u201ccarbon-neutral\u201d into the Chinese market is promising, but the current market situation and challenges must be fully considered. To achieve this goal, actions can be taken in four main areas:<\/p>\n\n\n\n

\u2022 Strengthen communication with beef-producing countries<\/strong>. For example, working with government, corporate, and farming stakeholders in Brazil to help them understand the pathways to achieving carbon-neutral certification. Also key are providing these stakeholders with guidelines on how to improve Brazil\u2019s carbon-neutral product labelling system and mutual recognition standards.<\/p>\n\n\n\n

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Recommended<\/span><\/span><\/div><\/a>\n\n\n\n

\u2022 Establish a cross-border traceability system for beef product supply chains<\/strong>. Some states in Brazil are developing state-level traceability systems for carbon-neutral\u2013labelled beef, such as the Green Seal<\/a> in Par\u00e1 state and the Green Passport<\/a> in Mato Grosso state. During a recent visit to Brazil in late 2023, I learned about the imminent launch of a national-level traceability system, the AgroBrasil+Sustent\u00e1vel platform. China should actively participate in discussions at the state and federal levels in Brazil to quickly establish an efficient national-level cross-border traceability system, ensuring the accuracy and transparency of agricultural product traceability information.<\/p>\n\n\n\n

\u2022 Strengthen outreach and education to raise consumer awareness<\/strong>. China needs to conduct targeted publicity and educational activities, including through media and social platforms, to increase consumer awareness of \u201ccarbon-neutral\u201d beef. Well designed and concise promotional materials highlighting the environmental value of carbon neutrality could help inspire consumers\u2019 willingness to support environmentally friendly products. China\u2019s Ministry of Education recently mandated<\/a> environmental education guidelines for schools. There is also an opportunity for the Chinese government, universities and NGOs to help develop environmental education materials on \u201ccarbon-neutral\u201d beef for schools, thus cultivating consumer awareness of more sustainable consumption.<\/p>\n\n\n\n

\u2022 Provide financial support and tax incentives<\/strong>. The Chinese and Brazilian governments could create funding and tax incentives to guide businesses in importing carbon-labelled beef, promoting the formation and development of a less carbon-intensive beef industry chain.<\/p>\n\n\n\n

This article by Peng Ren is adapted from an earlier version published by <\/em>New Security Beat<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

China adopting \u2018carbon-neutral\u2019 beef labelling could expand a nascent market and help promote more sustainable consumption, writes Ren Peng<\/p>\n","protected":false},"featured_media":60041804,"comment_status":"closed","ping_status":"open","template":"","categories":[758,763],"tags":[50029579,513,600],"country":[50000021,50002602],"class_list":["post-60041542","opinion","type-opinion","status-publish","has-post-thumbnail","hentry","category-business","category-food","tag-beef","tag-carbon-emissions","tag-trade","country-brazil","country-uruguay"],"acf":[],"yoast_head":"\nOpinion: Is the Chinese market hungry for \u2018carbon-neutral\u2019 beef?<\/title>\n<meta name=\"description\" content=\"China adopting \u2018carbon-neutral\u2019 beef labelling could expand a nascent market and help promote more sustainable consumption, writes Ren Peng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opinion: Is the Chinese market hungry for \u2018carbon-neutral\u2019 beef?\" \/>\n<meta property=\"og:description\" content=\"China adopting \u2018carbon-neutral\u2019 beef labelling could expand a nascent market and help promote more sustainable consumption, writes Ren Peng\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialogue Earth\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T16:09:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialogue.earth\/content\/uploads\/2024\/07\/A-supermarket-staff-introducing-beef-that-imported-from-the-States-to-a-customer_Meng-Dingbo_Xinhua_Alamy_M73W5B-copy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/\",\"url\":\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/\",\"name\":\"Opinion: Is the Chinese market hungry for \u2018carbon-neutral\u2019 beef?\",\"isPartOf\":{\"@id\":\"https:\/\/dialogue.earth\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dialogue.earth\/content\/uploads\/2024\/07\/A-supermarket-staff-introducing-beef-that-imported-from-the-States-to-a-customer_Meng-Dingbo_Xinhua_Alamy_M73W5B-copy.jpeg\",\"datePublished\":\"2024-07-12T13:53:34+00:00\",\"dateModified\":\"2024-07-12T16:09:11+00:00\",\"description\":\"China adopting \u2018carbon-neutral\u2019 beef labelling could expand a nascent market and help promote more sustainable consumption, writes Ren Peng\",\"breadcrumb\":{\"@id\":\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/dialogue.earth\/en\/business\/opinion-is-the-chinese-market-hungry-for-carbon-neutral-beef\/#primaryimage\",\"url\":\"https:\/\/dialogue.earth\/content\/uploads\/2024\/07\/A-supermarket-staff-introducing-beef-that-imported-from-the-States-to-a-customer_Meng-Dingbo_Xinhua_Alamy_M73W5B-copy.jpeg\",\"contentUrl\":\"https:\/\/dialogue.earth\/content\/uploads\/2024\/07\/A-supermarket-staff-introducing-beef-that-imported-from-the-States-to-a-customer_Meng-Dingbo_Xinhua_Alamy_M73W5B-copy.jpeg\",\"width\":1200,\"height\":800,\"caption\":\"M73W5B (180308) -- BEIJING, March 8, 2018 (Xinhua) -- File photo taken on Nov. 3, 2017 shows a worker introducing beef that imported from the United States to a customer, at a supermarket in Shanghai, east China. 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