{"id":103123,"date":"2023-05-10T08:35:46","date_gmt":"2023-05-10T08:35:46","guid":{"rendered":"https:\/\/chinadialogue.net\/?p=103123"},"modified":"2023-05-10T08:35:55","modified_gmt":"2023-05-10T08:35:55","slug":"how-to-tell-moving-climate-stories","status":"publish","type":"post","link":"https:\/\/dialogue.earth\/en\/climate\/how-to-tell-moving-climate-stories\/","title":{"rendered":"How to tell moving climate stories"},"content":{"rendered":"\n

Reports on the climate are proliferating, but can you really take them all in?<\/p>\n\n\n\n

In Europe, where climate reporting is well established, many may feel there is an onslaught of bad news. Better to not read it, and be able to relax.<\/p>\n\n\n\n

In response to this \u201cclimate news avoidance\u201d, German psychologists have come up with recommendations<\/a> for reporters, suggesting a more emotionally engaging approach.<\/p>\n\n\n\n

First, they say, reporting should focus on how climate change impacts the most important aspects of society, such as health and the economy.<\/p>\n\n\n\n

Second, it should acknowledge and validate readers\u2019 feelings. Reporters should let the reader know that emotions arising from the content of the story are normal and widely shared. This acknowledgment, the psychologists report, can help people feel connected, encouraged to talk about their own experiences of climate change, and to deal constructively with their feelings.<\/p>\n\n\n\n

Finally, reporting should consider the available solutions to the issues raised in a story, as readers are more likely to respond positively if they know others are doing the same. This might include highlighting the positive impacts of climate protection, international collaboration on climate action, or guidance on taking individual action.<\/p>\n\n\n\n

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A walkway over the cracked bed of Poyang Lake during the summer drought of 2022 (Image: Cynthia Lee \/ Alamy)<\/div><\/div><\/div><\/div>\n\n\n\n

The issue of people avoiding climate news altogether exists in China too. But a bigger problem there may be indifference to stories that people do read. So, how can reporters get their audiences to pay more attention to climate stories? Some of the suggestions in the report, especially those on how to have an emotional impact, are applicable in China.<\/p>\n\n\n\n

Good climate reporting has emotional impact<\/h2>\n\n\n\n

Telling stories that are relevant and interesting to readers is a cornerstone of good journalism, whether about the climate or any other topic.<\/p>\n\n\n\n

Emotions are an important part of \u201cpersuasion theory\u201d. In public interest advocacy, as in political messaging and marketing, emotions can change attitudes and then behaviours and choices. This is true for positive emotions as well as negative ones such as disgust or anger. Many researchers have tried to quantify the impact of different narrative structures in climate reporting.<\/p>\n\n\n\n

Danish scholar Brandi S. Morris and colleagues established<\/a> that narratives structured as stories are more likely to achieve \u201cnarrative transportation\u201d than purely informational ones. Such transportation \u2013\u00a0a sense of being lost in a story, immersed and removed from the real world \u2013 is common when enjoying film and TV, reading, or even consuming the news. When absorbed in a story, our emotions respond accordingly.<\/p>\n\n\n\n

The emotional impact of strong stories can be clocked on an electrocardiogram,\u00a0an instrument for measuring your heartbeat. The researchers found that story narratives featuring conflict and unhappy endings were more likely to arouse emotions and subsequently prompt greener choices. In follow-up interviews, participants who had their emotions triggered were more likely to be saving energy, reducing or recycling waste, and making donations to charities, than those in a control group.<\/p>\n\n\n\n

So, what do we write about, and how do we write it, to prompt an emotional response and then appropriate action?<\/p>\n\n\n\n

What topics work?<\/h2>\n\n\n\n

Climate reporting is often laden with scientific terms and the latest data. That type of serious reporting is persuasive and authoritative, but can also be dull and hard to understand.<\/p>\n\n\n\n

This holds true for Chinese climate reporting. An analysis<\/a> of framing in China\u2019s climate reporting, published in the International Journal of Communications, found that climate change impacts were the most common topic, followed by attribution of responsibility, international collaboration on climate action, and conflict. Human interest stories were least common.<\/p>\n\n\n\n

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Recommended<\/span><\/span><\/div><\/a>\n\n\n\n

That matches the impression of many people who work in climate communication: while climate science and progress in international talks are important, there aren\u2019t enough human-interest stories.<\/p>\n\n\n\n

When it comes to straight reporting on climate science and negotiations, it can be difficult to write digestible and engaging content. A Chinese reporter I once interviewed admitted that it was difficult to write climate stories in \u201cnormal\u201d language.<\/p>\n\n\n\n

That is partly due to jargon in the source material or its translation. Take as an example, this passage from the Chinese version of a press release<\/a> produced by the United Nations Environment Programme:<\/p>\n\n\n\n

\u201cThe report points out that inadequate mitigation will require more adaptation and result in more loss and damage. This means there is a link between mitigation and adaptation. Linking adaptation and mitigation actions from the outset in planning, finance, and implementation can enhance co-benefits. It could also limit potential trade-offs…\u201d<\/p>\n\n\n\n

With climate change negotiations and research taking place in a largely Western context, directly translating overseas documents and papers, without explanation of specialist terms, will make them hard to understand.<\/p>\n\n\n\n

It is understandable that this happens. Reporters often draw on material which has been carefully written and there is little room to elaborate and be creative. Priority is often given to reporting on moves by national leaders, international talks, policies and cutting-edge research. There is no doubt that human interest reporting is harder. It takes longer, requires more interview time, and struggles to keep up with the rapid pace of modern journalism.<\/p>\n\n\n\n

Chinese journalists are envious of specialist climate reporters overseas, who can watch glaciers melt in Scandinavia one day and be in Africa to see a drought the next. Money and resources allow for good stories. But Chinese media only spend on, or receive funding for, big climate talks with Chinese leaders in attendance.<\/p>\n\n\n\n

But it is still possible to produce human interest stories from affordable destinations and dry negotiations.<\/p>\n\n\n\n

Several pieces of work that won the 2022 journalism awards hosted by Covering Climate Now, a New York-based NGO, found human interest stories in the overarching climate narrative. One award winner, an HBO documentary called Through Our Eyes: Uprooted<\/a>, looked at the impacts of climate change on several elementary school students in the US. Sisters on a family farm struggling amid a cycle of drought and flood, having to evacuate in the face of extreme weather events, waiting out a hurricane alert in a motel \u2013 climate change is an increasing source of concern in the everyday lives of those children.<\/p>\n\n\n\n

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Reporting on the Henan floods of July 2021 floods did not emphasise the link between extreme weather and climate change (Image: Li An \/ Alamy)<\/div><\/div><\/div><\/div>\n\n\n\n

Such tales can be found in China too. Some years ago, news outlet The Paper caused a stir with a report<\/a> on climate refugees in the county of Xiji, Ningxia. There is a lot of overlap between areas of China that are poverty-stricken and ecologically vulnerable, and there are bound to be climate stories to tell there.<\/p>\n\n\n\n

Another award-winning report was on the COP26 climate talks in Glasgow. Reports on those talks often favour the important over the interesting, with impenetrable vocabulary and political statements. But this piece from The World<\/a>, an American public radio news program, interwove stories from herders in drought-stricken Kenya with reports from the negotiating tables in Glasgow. The descriptions of the emaciated livestock of the herders left the readers with a much clearer idea of what the negotiations over \u201closs and damage\u201d meant.<\/p>\n\n\n\n

Creating impact with human interest and detail<\/h2>\n\n\n\n

That report on the Kenyan herders reminded me of a story from China two years ago \u2013 the elephants on the move.<\/p>\n\n\n\n

As mentioned, it is not easy for Chinese journalists to find the budget to travel to places like Kenya. However, there are many climate stories waiting to be told much closer to home.<\/p>\n\n\n\n

Two years ago, a journey by Asian elephants in Yunnan province, outside of their usual range, received huge attention. Guangming Daily<\/a>, Caixin<\/a> and The Paper<\/a> all covered it extensively, with vivid and detailed reports of how wild animals and people were interacting and coming into conflict. For a while, people across China were following the elephants in real time. Reports covered the habitats, water resources and food that the elephants relied on. Unfortunately, next to no stories mentioned the climate change context or asked experts questions from this perspective.<\/p>\n\n\n\n

Every writer has their own way of writing a good story. But two researchers from Oregon State University have reviewed studies into how narratives can best be used in climate change communication, and made five suggestions<\/a> for producing more readable and interesting stories.<\/p>\n\n\n\n