{"id":36672,"date":"2019-11-20T11:48:00","date_gmt":"2019-11-20T11:48:00","guid":{"rendered":""},"modified":"2020-06-20T18:36:10","modified_gmt":"2020-06-20T18:36:10","slug":"11672-can-mobile-payment-apps-spur-green-living","status":"publish","type":"post","link":"https:\/\/dialogue.earth\/en\/forests\/11672-can-mobile-payment-apps-spur-green-living\/","title":{"rendered":"Can mobile payment apps spur green living?"},"content":{"rendered":"

Ant Forest turns an Alipay user\u2019s environmentally friendly actions into \u201cgreen energy\u201d, which they can then use to plant and nurture a virtual tree. When the tree reaches a certain size, Alipay\u00a0will plant a real\u00a0one.<\/p>\n

In September, Ant Forest won two United Nations awards for scaling up climate action.<\/p>\n

\u201cAnt Forest uses technology to link people and the environment, enabling everyone to participate in action to save the planet, and that has a huge impact,\u201d said<\/a> Inger Andersen, executive director of the UN Environment Programme.<\/p>\n

The forest that went viral<\/h2>\n

The mini-app went live in August 2016. Many\u00a0low-carbon actions\u00a0can win green energy\u00a0including:\u00a0walking (smartphone pedometers corroborate it), riding shared bikes, teleconferencing\u00a0and declining single-use cutlery when ordering food deliveries \u2013 all of which reduce, even if to a small degree, resource use and carbon emissions.<\/p>\n

That green energy feeds the virtual trees of Ant Forest. And when a user\u2019s tree is big enough, they can opt to have Alipay plant a real tree or adopt a patch of protected land. Different trees \u2013 saxauls, lemon trees, Chinese white pines \u2013 require different amounts of energy to plant, depending on how hard they are to grow in real life. Users receive a virtual certificate once\u00a0the tree has been planted. The actual planting and growing of the trees is funded by Ant Forest and carried out by local governments, specialist organisations and local farmers.<\/p>\n

It is a social app. Green energy given to a user will disappear if not \u201ccollected\u201d within 72 hours. And users can help out friends by collecting their energy before it expires, or by \u201cwatering\u201d their saplings. For the users, low-carbon lifestyles become about real trees, rather than abstract concepts, while Alipay\u00a0gets more user activity.<\/p>\n

\"\"
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Ant Forest mobile phone screenshot (Image: Alipay\u00a0weibo<\/a>)<\/span><\/p>\n

The app\u00a0was an instant success: within six months it had over 200 million users, and this April it passed the 500 million mark. More and more services are sharing data with Ant Forest, including mobile phone recyclers, e-conferencing providers, e-reader services and \u201cgreen\u201d packaging manufacturers.<\/p>\n

By August 2019, Ant Forest had planted 122 million trees in places like Gansu province and Inner Mongolia, offsetting 7.9 million tonnes of carbon emissions, according to China\u2019s ministry of ecology and environment.<\/p>\n

One 25-year-old masters student said she had accumulated 12 certificates since joining Ant Forest in 2017: \u201cI used to go hiking back then, so I got lots of green energy. And I think it\u2019s pretty cool to have a tree I planted somewhere in the desert.\u201d<\/p>\n

From virtual energy to real forests<\/h2>\n

There is a disconnect between how well many Chinese people understand climate change and how much action they take. In a 2017 study by the China Climate Communication Centre, 90% of respondents said they accepted climate change, but only 27.5% were willing to pay for their emissions. Wang Binbin, who carried out the study, said: \u201cMore accessible approaches are needed to guide the public to act \u2013 and those actions need to be very easy to take.\u201d<\/p>\n

Wang Ling, an Ant Forest employee, told China Dialogue that they had never expected to acquire hundreds of millions of users: \u201cEveryone wants to do good, but is limited by their circumstances. Urban white collar workers might care about nature and the environment, but not have time to go tree-planting. Ant Forest allows people to make real change through tiny choices, increasing environmental awareness and improving local environments.\u201d<\/p>\n

To make the process more tangible, Ant Forest provides satellite photos of its tree plantations, and arranges site visits and spring tree-planting expeditions.<\/p>\n

Alipay\u2019s huge user base \u2013 over 1.2 billion strong \u2013 gave Ant Forest a solid foundation and its success has benifted\u00a0Alipay\u00a0too. Six months after Ant Forest launched,\u00a0Alipay\u2019s active users per day had jumped 40%.<\/p>\n

Deng Guosheng, deputy director of Tsinghua University\u2019s Institute for Philanthropy, believes that companies that use\u00a0corporate social responsibility initiatives to seek\u00a0customer approval or even extra profits\u00a0can help achieve environmental aims \u2013 a sustainable win-win approach.<\/p>\n

Other\u00a0experts question<\/a>\u00a0how long artificially planted forests<\/a> can survive in deserts without huge amounts on scarce water resources. Others think\u00a0restoring degraded forests<\/a>\u00a0as a far more sustainable strategy. However, the trees planted in\u00a0China\u2019s north-western deserts \u2013 such as the saxual (Haloxylon ammodendron<\/em>) \u2013\u00a0are very tolerant of dry weather, and innovative techniques<\/a> are being employed to minimise the need to irrigate them.<\/p>\n

How far can Ant Forest reach?<\/h2>\n

Ant Forest\u2019s public participation model is already being tried in other countries.<\/p>\n

In July, a version of Ant Forest launched in the Philippines, a country badly hit by deforestation in recent decades. The mobile payments platform GCash plans to plant 365,000 trees within 365 days. According to Wang Ling, GCash Forest already has 1.3 million users and planted its first batch of trees on 12 October.<\/p>\n

Deng Guosheng thinks the \u201ctech + environment\u201d model has its limitations. First, Ant Forest users tend to be young. Data released in 2017 showed that 60% were under 28, with less than 20% over 50.<\/p>\n

\u201cYoung people get more involved with these approaches, they understand how it works. But older folk, or those in rural areas, don\u2019t participate so much,\u201d he said.<\/p>\n

Carbonstop, an emissions management consulting service,\u00a0pointed out<\/span><\/u> that Ant Forest’s way of carbon accounting was lopsided. While low-carbon activities such as cycling are recorded, high-carbon ones\u00a0such as driving an SUV are not. This leads to a situation where individuals with vastly different carbon footprints are rewarded equally. Serious carbon accounting needs to consider the entirety of a person\u2019s emissions footprint, Carbonstop argues.<\/p>\n

Deng said the time and money Alipay has\u00a0invested in Ant Forest is more than most environmental projects could hope for, and so it remains to be seen how easily its success can be replicated. \u201cBut its innovation should be recognised,\u201d he said. \u201cAnd I hope everyone will work to find more diverse environmental approaches.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Alipay\u2019s\u00a0Ant Forest\u00a0turns green choices into trees. Is it a viable model for scaling up public climate action?<\/p>\n","protected":false},"author":3153,"featured_media":60643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50039902],"tags":[513,523,597],"hashtags":[],"country":[20000110,50040715],"class_list":["post-36672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forests","tag-carbon-emissions","tag-conservation","tag-technology","country-china","country-philippines"],"acf":[],"yoast_head":"\nCan mobile payment apps spur green living? | Dialogue Earth<\/title>\n<meta name=\"description\" content=\"Alipay\u2019s\u00a0Ant Forest\u00a0turns green choices into trees. 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