{"id":50032645,"date":"2020-01-08T09:00:20","date_gmt":"2020-01-08T09:00:20","guid":{"rendered":"https:\/\/stage.dialogochino.net\/?p=32645"},"modified":"2023-03-13T23:33:13","modified_gmt":"2023-03-13T23:33:13","slug":"32645-agriculture-4-0-promises-to-transform-food-production","status":"publish","type":"post","link":"https:\/\/dialogue.earth\/en\/food\/32645-agriculture-4-0-promises-to-transform-food-production\/","title":{"rendered":"Agriculture 4.0 promises to transform food production"},"content":{"rendered":"<p>A drone flies over a potato field in Sinaloa, <a href=\"http:\/\/stage.dialogochino.net\/countries\/mexico\/\">Mexico<\/a> and informs a farmer 30 kilometres away that the humidity of the air around his crops is low. Meanwhile, a computer in San Diego, California, processes the data and calculates how much water the potatoes need.<\/p>\n<p>In another city, a farmer sells his strawberries on the international market with the support of blockchain \u2013 an electronic logbook tracking the fruit from field<span class=\"Apple-converted-space\">\u00a0<\/span>to dining table.<\/p>\n<p>This is Agriculture 4.0 \u2013\u00a0a new age of food production that harnesses digital technology and the <a href=\"https:\/\/www.wired.co.uk\/article\/internet-of-things-what-is-explained-iot\">Internet of Things<\/a> to cater more precisely to the needs of crops, farmers and consumers. Advocates of Agriculture 4.0 believe it will <a href=\"https:\/\/www.oliverwyman.com\/content\/dam\/oliver-wyman\/v2\/publications\/2018\/February\/Oliver-Wyman-Agriculture-4.0.pdf\">solve<\/a> the <a href=\"http:\/\/stage.dialogochino.net\/28380-world-food-systems-at-a-critical-juncture-ahead-of-rome-summit\/\">food security<\/a> problems of the future.<\/p>\n<p>Over the last decade, machinery and biotechnology companies have been collecting accurate weather predictions through soil, moisture, plant and fungi data to expand their businesses and profits. When the computer and telecommunications industry entered the business, Agriculture 4.0 was born.<\/p>\n<p>Multinational agricultural and biotech companies are fighting to develop this technology. But <a href=\"http:\/\/www.etcgroup.org\/sites\/www.etcgroup.org\/files\/files\/la_insostenible_agricultura_4.0_web26oct.pdf\">critics<\/a> warn that without proper regulation this could result in a small number of companies acquiring power over decisions in global agriculture, at the expense of small producers.<\/p>\n<h2>Will agriculture 4.0 help feed future populations?<\/h2>\n<p>Approximately 800 million people currently suffer from hunger and by 2050 we will have to produce 70% more food to feed the world, according to the 2018 report <a href=\"https:\/\/www.oliverwyman.com\/content\/dam\/oliver-wyman\/v2\/publications\/2018\/February\/Oliver-Wyman-Agriculture-4.0.pdf\"><i>Agriculture 4.0<\/i><\/a>\u00a0by the information portal World Government Summit.<\/p>\n<blockquote><p>There is a huge potential to make the work more efficient, reduce agro-inputs, improve water use, and lower environmental impact<\/p><\/blockquote>\n<p>Agriculture faces <a href=\"https:\/\/cgspace.cgiar.org\/rest\/bitstreams\/160740\/retrieve\">prolonged droughts<\/a>, soil impoverishment, decreased productivity, and the problem of more than a third of food going to waste.<\/p>\n<p>\u201cEven though it\u2019s still not widely known, this fourth revolution in agriculture has been agile and its benefits are beginning to show, helping farmers maximise crop yields and developing ways to stop the epidemic of waste that destroys 45% of our supply,\u201d explained Juana Rodr\u00edguez, vice principal of Ean University and a proponent of Agriculture 4.0 in Colombia.<\/p>\n<h2>Agriculture 4.0 in Mexico<\/h2>\n<p>In Los Mochis city in the Mexican state of Sinaloa, Mexican engineer Julio L\u00f3pez and German economist Manuel Richter have created <a href=\"https:\/\/www.luxelare.com\/Home\">Luxelare<\/a>, a platform helping producers to manage their crops using drone and satellite technology.<\/p>\n<p>\u201cThere is a huge potential to make the work more efficient, reduce agro-inputs, improve water use, lower environmental impact and create more economic sustainability for the farmer,\u201d Richter told Di\u00e1logo Chino.<\/p>\n<p>Farmers can use satellite images to analyse the wellbeing of their crop, identify particular problems, such ase pests, and make better decisions on how to respond. With more precise weather information also available, they can anticipate heat waves and frost.<\/p>\n<p>Farmers pay US$10 per year per hectare and have access to videos to learn how to use the technology. The platform already covers more than 200,000 hectares of corn, beans, wheat, potatoes, red berries, squash, carrots and onions in several Mexican states, and has about 500 users.<\/p>\n<p>L\u00f3pez and Richter are partly financed by insurance companies interested in the potential of their technology has to monitor risks. For example, insurers can use the satellite imagery to verify farmers\u2019 claims of crop loss due to drought.<\/p>\n<h2>Big data use and transparency<\/h2>\n<p>In the case of Luxelare, collected data remains the property of the user. The creators do not sell or market farmers\u2019 information without their consent, and say they only use the data to improve their services.<\/p>\n<div class='block--pullout-stat block--pullout-stat--float cd-shortcode--factbox'>\n                <p class='block--pullout-stat__title'>$20 billion<\/p>\n                <div class='block--pullout-stat__content'>\n                    <br \/>\nthe amount spent by US companies on third-party data in 2018 (US$)<br \/>\n\n                <\/div>\n            <\/div>\n<p>But many large companies that offer free services do sell user data. In 2018, North American companies <a href=\"https:\/\/www.iab.com\/news\/2018-state-of-data-report\/\">spent<\/a> almost US$20 billion on third-party data, 17.5% more than in 2017.<\/p>\n<p>\u201cCompanies have a huge amount of data at their disposal. They can convert it into another business,\u201d said Silvia Ribeiro, Latin America director of the Action Group on Erosion, Technology and Concentration (ETC).<\/p>\n<p>\u201cWhat lies behind this is the generation of new profits,\u201d she added.<\/p>\n<p>\u201cData is the new oil,\u201d said Gabriel Cu\u00e9llar, an academic who specialises in artificial intelligence. \u201cCompanies today need data to make their systems more powerful. For example, <a href=\"https:\/\/www.theverge.com\/2019\/8\/8\/20793793\/uber-5-billion-quarter-loss-profit-lyft-traffic-2019\">Uber<\/a> has not yet produced a <a href=\"https:\/\/www.theverge.com\/2019\/8\/8\/20793793\/uber-5-billion-quarter-loss-profit-lyft-traffic-2019\">profit<\/a>, but they have produced an impressive collection of data and that makes the system more and more powerful.\u201d<\/p>\n<p>The positive side of big data in agriculture is that it can enrich software with large amounts of information that can help farmers become more effective at detecting pests, spotting failures in agricultural processes, or understanding market demands.<\/p>\n<p>The question is not just who is collecting the data, but who can analyse it, and who wins or loses as a result. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Pat Mooney, of the ETC group, presents a bleak panorama of the future in his <a href=\"http:\/\/www.etcgroup.org\/sites\/www.etcgroup.org\/files\/files\/la_insostenible_agricultura_4.0_web26oct.pdf\">report<\/a> <i>Unsustainable Agriculture 4.0. Digitization and corporate power in the food chain<\/i>. Mooney believes the concentration of power in agricultural data collection could result in a few companies controlling <a href=\"http:\/\/stage.dialogochino.net\/12194-argentinas-seed-war\/\">seed patenting data<\/a>, pesticides, fertilisers and machinery, leaving little or no option for farmers and workers to choose what they buy \u2013 as widely happened with the multinational <a href=\"https:\/\/www.theguardian.com\/environment\/2013\/feb\/12\/monsanto-sues-farmers-seed-patents\">Monsanto<\/a>.<\/p>\n<p>Access to patents could be regulated by blockchains, making them inaccessible to small-scale farmers.<\/p>\n<h2>Big companies move forward<\/h2>\n<p>Chinese telecommunications giant Huawei, along with other US and European agricultural and computer corporation, has been drawn into the controversy over agriculture 4.0.<\/p>\n<div class='block--pullout-stat block--pullout-stat--float cd-shortcode--factbox'>\n                <p class='block--pullout-stat__title'>50,000<\/p>\n                <div class='block--pullout-stat__content'>\n                    <br \/>\ncows in Yinchuan were fitted with internet-ready devices in a 2017 pilot project<br \/>\n\n                <\/div>\n            <\/div>\n<p>Huawei, together with China Telecom and Yinchuan Aotoso Information Technology carried out a <a href=\"https:\/\/www.gsma.com\/iot\/content\/uploads\/2019\/08\/4247-GSMA-IOT-Guide2019-Update_V3.pdf\">pilot project<\/a> in 2017 in the northwestern Chinese city of Yinchuan. They hung internet-enabled devices on some 50,000 cows to monitor their movements and health.<\/p>\n<p>The so-called <a href=\"https:\/\/www.youtube.com\/watch?time_continue=1&amp;v=cItTs3NdLck&amp;feature=emb_logo\">Connected Cows<\/a> platform consists of putting collars or chips on the neck, legs or tail of each cow to measure pulse, temperature, peak fertility, and mobility. This helps farmers reduce birth mortality and improve productivity. The system can also be used on donkeys, horses, sheep and pigs.<\/p>\n<blockquote><p>You have to understand the new tools. They don\u2019t threaten farmers, they empower them<\/p><\/blockquote>\n<p>Huawei wants to take Connected Cows from China to the Asia-Pacific and Latin America. In 2017, Telef\u00f3nica and Huawei <a href=\"https:\/\/www.telesemana.com\/blog\/2017\/06\/15\/telefonica-abrira-laboratorio-nb-iot-en-chile-para-apalancar-el-desarrollo-de-soluciones-iot\/\">announced <\/a>the creation of a laboratory in Chile to promote the technology in the region.<\/p>\n<p>In countries like <a href=\"https:\/\/noticias.universia.cr\/cultura\/noticia\/2016\/06\/14\/1140846\/internet-cosas-llega-animales-costa-rica.html\">Costa Rica<\/a>, Peru and Uruguay there are already local \u201cInternet of Cows\u201d services.<\/p>\n<p>Currently, most of the technology uses 3G or 4G mobile technology but is expected to become much more efficient when <a href=\"https:\/\/www.wired.com\/story\/wired-guide-5g\/\">5G<\/a> comes into play. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>However, <a href=\"https:\/\/www.cnbc.com\/2019\/03\/05\/huawei-would-have-to-give-data-to-china-government-if-asked-experts.html\">concerns<\/a> over Huawei\u2019s use of 5G have given rise to a worldwide debate about privacy. Even though the Chinese company has assured users that it does not and will not supply sensitive information to the Chinese government, tech experts say Huawei would be <a href=\"https:\/\/www.cnbc.com\/2019\/03\/05\/huawei-would-have-to-give-data-to-china-government-if-asked-experts.html\">mandated<\/a> by law to disclose personal information if requested. The Trump administration has banned Huawei\u2019s products in the US.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>According to Juana Rodr\u00edguez, there is also a significant hacking risk associated with Internet of Things devices.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cImagine you have a moisture-measurement system installed in a flower crop, so when the humidity exceeds a certain threshold, fans activate and regulate the levels and maintain the crop,\u201d said Rodr\u00edguez. \u201cA hacker with a simple antenna and some knowledge on Sniffing, [similar to wiretapping], sends erroneous data to the humidity sensor, or even worse, to the devices in charge of controlling it, and can ruin an entire crop,\u201d she explained.<\/p>\n<p>This technology is expanding around the world. In May this year, Microsoft presented its \u201c<a href=\"https:\/\/www.eluniversal.com.mx\/english\/microsoft-support-mexican-farmers-ai-and-hi-tech-connectivity\">Farmbeats<\/a>\u201d package in Mexico, which offers a permanent monitoring system for the condition of soil, humidity and water.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Global Hitss, a subsidiary of Mexico&#8217;s Am\u00e9rica M\u00f3vil, owned by Carlos Slim, Mexico\u2019s richest man, signed a similar agreement in April this year.<\/p>\n<h2>The good and the bad<\/h2>\n<p>The UN Food and Agriculture Organization (FAO) views Agriculture 4.0 in a positive light.<\/p>\n<p>\u201cThe profile of the farmer is changing. It is more digital. You have to understand the new tools. They don\u2019t threaten farmers, they empower them,\u201d Dennis Escudero from FAO said.<\/p>\n<p>The FAO has developed a <a href=\"http:\/\/www.fao.org\/3\/ca4887es\/ca4887es.pdf\">guide<\/a> for digital agriculture and an action plan for the development of these technologies as their users grows worldwide, which points to the challenges of illiteracy, and lack of connectivity which need to be improved in order to solve inequality of access.<\/p>\n<p>With public control and national policies that support farmers\u2019 networks, growers, fishers and ranchers, Agriculture 4.0 could be a real boost for small<span class=\"Apple-converted-space\">\u00a0 <\/span>producers. Otherwise it could increase inequality between them and large companies.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A drone flies over a potato field in Sinaloa, Mexico and informs a farmer 30 kilometres away that the humidity of the air around his crops is low. Meanwhile, a computer in San Diego, California, processes the data and calculates how much water the potatoes need. In another city, a farmer sells his strawberries on [&hellip;]<\/p>\n","protected":false},"author":50000004,"featured_media":50032646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[763],"tags":[40027749,50040317,597],"hashtags":[],"country":[],"class_list":["post-50032645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-big-data","tag-farming","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agriculture 4.0 promises to transform food production | Dialogue Earth<\/title>\n<meta name=\"description\" content=\"Agriculture 4.0 promises to hlep solve food security and safety, but risks around data breaches and corporate hegemony persist\" \/>\n<meta name=\"robots\" content=\"index, follow, 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