{"id":50038484,"date":"2020-11-25T15:46:31","date_gmt":"2020-11-25T15:46:31","guid":{"rendered":"https:\/\/stage.dialogochino.net\/?p=38484"},"modified":"2023-03-12T23:08:03","modified_gmt":"2023-03-12T23:08:03","slug":"38484-acai-brazils-star-sustianable-forest-fruit-hits-chinese-market","status":"publish","type":"post","link":"https:\/\/dialogue.earth\/en\/food\/38484-acai-brazils-star-sustianable-forest-fruit-hits-chinese-market\/","title":{"rendered":"A\u00e7a\u00ed: Brazil\u2019s star forest fruit arrives in China"},"content":{"rendered":"

Natural and versatile \u2013 it is made into edible pulp, powder, and capsules, into cosmetic creams and even perfumes \u2013 it\u2019s easy to see why people from the Brazilian Amazon are increasingly saying of their native palm fruit a\u00e7a\u00ed that is \u201chas won over the world”.<\/p>\n

Already called a superfood <\/em>because of its nutritional values, the a\u00e7a\u00ed berry is produced without deforesting, leading some experts to identify it as one of the most promising paths for sustainable development in the world’s largest tropical forest.<\/p>\n

But behind the enthusiasm, there is a long way to go. Without investment, national production cannot meet ever-increasing domestic demand, let alone the world\u2019s.<\/p>\n

\n

99%<\/p>\n

\n
\nof the a\u00e7a\u00ed Brazil produces is consumed domestically
\n\n <\/div>\n <\/div>\n

In 2019, Brazil produced 1.4 million tonnes of a\u00e7a\u00ed, according to the Brazilian Institute of Geography and Statistics (IBGE). The country exported<\/a> less than 1% of that. Levels are currently well below other superfood <\/em>fruits such as pomegranate, production of which in India alone, the top producer, exceeds 2.2 million tonnes.<\/p>\n

But for the last four<\/a> years, producers have been striving to cultivate a taste for a\u00e7a\u00ed in China, the world’s largest consumer market. Eyeing an urbanised Chinese consumer base with more adventurous eating habits, especially young people, the Brazilian Export and Investment Promotion Agency has been promoting a\u00e7a\u00ed in China since 2017.<\/p>\n

They have already had some small victories. This year, OakBerry A\u00e7a\u00ed Bowls, one of the world’s leading a\u00e7a\u00ed sellers, opened a shop in a Shanghai mall, one China’s largest, and now sells a\u00e7a\u00ed mix \u2013 a sweet frozen mixture of pulp and water, guaran\u00e1 syrup, flavourings and stabilisers. The company also wants to distribute the ready-made product to supermarkets and to open four more shops by 2021, including in Beijing and Hong Kong.<\/p>\n

<\/p>\n

\"An
An employee serves a portion of a\u00e7a\u00ed at Oakberry\u2019s shop in Shanghai. (image: China Dialogue)<\/figcaption><\/figure><\/p>\n

<\/div>\n

\u201cWe have a committed consumer base, formed mainly by the community around the shop, who work in the perimeter of the mall,” explains Karim Fahs, an OakBerry franchisee in China. But the challenge for foreign traders of making a\u00e7a\u00ed known in a country without Google, Facebook or Instagram is considerable. “We don’t know what’s on their internet. We need to make ourselves exist in the Chinese online world first.\u201d<\/p>\n

Other producers are already able to export pulp to China in small quantities. At present, Brazilian suppliers are ill-prepared for even a small increase in demand from China.<\/p>\n

Ivan Saiki, who has been exporting the fruit for 15 years but not to China, says that even if a chunk of its population were to consume a minimal amount per person per year on average, there would be \u201cno way\u201d to meet demand. Saiki calls for investment, support, and a policy of incentives to create a global production chain.<\/p>\n

A\u00e7a\u00ed\u2019s profits outside the Amazon<\/h2>\n

Much of the world’s consumption of a\u00e7a\u00ed is in the form processed foods, including energy drinks and ice creams, which contain little of the berry in their final formulation and are often manufactured in other countries, such as the US<\/a>. With a low level of industrialisation in the a\u00e7a\u00ed chain nationally, Brazil has a way to go before it can dominate the global market.<\/p>\n

Of the US$15 billion that the a\u00e7a\u00ed market moves worldwide, only $1 billion returns to the Amazon<\/p><\/blockquote>\n

“The problem with not investing in our native products is that there are those who want to do it [from] outside, whether in another state or in another country,” says agronomist Anecilene Buzaglo, who has 15 years of experience accompanying a\u00e7a\u00ed producers in the Amazon. “It was like that with the rubber tree, cocoa and guaran\u00e1, just to name a few products native to the Amazon.”<\/p>\n

The result is that Amazonian states benefit very little from the cultivation of a\u00e7a\u00ed, despite housing almost all its production, says climate engineer Carlos Nobre, who advocates investment in technology to turn the Amazon into a bio-economic powerhouse.<\/p>\n

“Of the US$15 billion that the a\u00e7a\u00ed market moves worldwide, only $1 billion returns to the Amazon,” he says.<\/p>\n

There is also a lack of investment in small producers, who produce a\u00e7a\u00ed in Brazilian forests to increase their yields and meet growing domestic demand.<\/p>\n

Cultivation and harvesting remain practically artisanal. Much of the a\u00e7a\u00ed fruit comes from areas managed by native riverine peoples along the Amazon basin, according to Embrapa, the Brazilian Agricultural Research Corporation. Harvesting and transportation are especially difficult in the state of Par\u00e1, where areas often flood, making it difficult for boats to access. Often, it is necessary to manually load the basket with the fruit ventilated and opened so it does not ferment.<\/p>\n

“The harvest based on plant extractivism is unstable, the price oscillates and the international market does not accept it. You have to have regular production all year round,” says Saiki.<\/p>\n

Other challenges include precarious conditions for the transport of a\u00e7a\u00ed to urban centres and poor storage that can generate losses that the Brazilian Association of Exporters of Fruit and Derivatives (Abrafrutas) estimates to be between 30% and 40% of production.<\/p>\n

This is one of the bottlenecks for a\u00e7a\u00ed production in Par\u00e1. In remote areas, the harvest can account for 50% of the total production cost, according to Jos\u00e9 Urano de Carvalho, a professor at Embrapa. So-called peconheiros climb palm trees over 12 metres high with braided straw to support their feet and no safety equipment.<\/p>\n

In Amazonas state, considered a promising market because of the pulp yield from the native Euterpe precat\u00f3ria<\/em> species, which is almost twice that of the species found in the state of Par\u00e1 (Euterpe oleracea<\/em>), there are other obstacles. The question of land \u2018regularisation\u2019 (or ownership through formal titling), can impede access to credit, the production of seedlings and research, according to Luiz Herval Filho, director of Technical Assistance and Rural Extension at the Amazonas State Institute for Sustainable Agriculture and Forestry Development (IDAM).<\/p>\n

“It takes one year to grow a seedling ready for planting…five more to start producing fruit on a commercial scale,” he says.<\/p>\n

A\u00e7a\u00ed in Brazil: A path toward sustainable development<\/h2>\n

Embrapa\u2019s Carvalho explains that 100,000 hectares of firm land would suffice to double the current production of a\u00e7a\u00ed in Par\u00e1. This represents a fraction of the 500,000 hectares occupied by soybeans<\/a> in the state. Accessing this land should be straightforward since a\u00e7a\u00ed cultivation can take place in degraded pasture areas, which exceed 200 million hectares<\/a> in Brazil.<\/p>\n

“No hectare of a\u00e7aizeiro [a\u00e7a\u00ed palm] established on land in the Amazon has been planted in primary forest,” says Carvalho, adding that all plantations occupy areas of degraded former pastureland or crop fields that were no longer of interest to farmers.<\/p>\n

Investments in a\u00e7a\u00ed would also strengthen communities whose livelihoods are based on natural resources, who today occupy 8.1 million hectares of public forest in the Amazon biome. These areas have been established as \u2018extractive reserves\u2019, or conservation units for sustainable use. They are managed by councils composed of local communities, government institutions and non-governmental organisations.<\/p>\n

<\/p>\n

\"\"
Workers load baskets of a\u00e7a\u00ed berries onto boats in Bel\u00e9m, northern Brazil (image: Alamy)<\/figcaption><\/figure><\/p>\n

<\/div>\n

Although extractive reserves have existed in Brazil since 1988, most families still have low incomes and are gradually expanding extensive cattle ranching as a source of revenue, adding to the pressure to deforest, according to a report<\/a> by the Amazon Institute for Environmental Research (IPAM).<\/p>\n

But the cultivation of a\u00e7a\u00ed \u00ad\u2013 along with native fruits such as cocoa and chestnut \u2013 is up to twenty times more profitable than soy and meat production in the Amazon. A 2019 study by the Reference Centre for Innovative Techologies (CERTI) Foundation, showed that an a\u00e7a\u00ed crop in an agroforestry system yields 12,400 reais\/hectare per year (US$2,300), while meat and soy yields 604 reais\/hectare ($112) per year.<\/p>\n

A\u00e7a\u00ed also generates several co-products that could be used by local industry. Ant\u00f4nio Mesquita, of the University of the State of Amazonas (UEA), discovered that the fruit seed can produce MDF-type panels that are more resistant than the commonly used eucalyptus.<\/p>\n

Votorantim Cimentos, a cement company that signed a sectoral pact to eliminate carbon emissions in production by 2050, has replaced fossil fuels with a\u00e7a\u00ed seed in boiler engines in one of its units in Par\u00e1. The operation gets through 70,000 tonnes of seed per year.<\/p>\n

“Why not bring the fourth generation technologies to stimulate industry in the Amazon in a decentralised manner and build the capacity of rural and urban populations to participate in a bio-industrial model?” asks Nobre.<\/p>\n

“There must be public policies and great interest from Brazilian industry to break the cultural tradition that the Amazon must be a supplier of primary products”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Natural and versatile \u2013 it is made into edible pulp, powder, and capsules, into cosmetic creams and even perfumes \u2013 it\u2019s easy to see why people from the Brazilian Amazon are increasingly saying of their native palm fruit a\u00e7a\u00ed that is \u201chas won over the world”. Already called a superfood because of its nutritional values, […]<\/p>\n","protected":false},"author":50000004,"featured_media":50038492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[763],"tags":[506,50040317,600],"hashtags":[],"country":[50000021,20000110],"class_list":["post-50038484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-amazon","tag-farming","tag-trade","country-brazil","country-china"],"acf":[],"yoast_head":"\nA\u00e7a\u00ed: Brazil\u2019s star forest fruit arrives in China | Dialogue Earth<\/title>\n<meta name=\"description\" content=\"Brazil's a\u00e7a\u00ed fruit has high added value and little deforestation risk, but without investment, producers won't meet growing global demand led by China\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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