{"id":39547,"date":"2009-05-20T06:56:00","date_gmt":"2009-05-20T06:56:00","guid":{"rendered":""},"modified":"2020-06-22T22:52:32","modified_gmt":"2020-06-22T22:52:32","slug":"39547","status":"publish","type":"post","link":"https:\/\/dialogue.earth\/zh\/1\/39547\/","title":{"rendered":"\u793e\u4f1a\u4f01\u4e1a\u7684\u8270\u96be\u6289\u62e9"},"content":{"rendered":"

\u6700\u8fd1\u7684\u4e00\u5c01\u4fe1\u63ed\u793a\u4e86\u4e3b\u6d41\u8d44\u672c\u4e3b\u4e49\u5bf9\u6536\u8d2d\u793e\u4f1a\u548c\u73af\u5883\u521b\u65b0\u6027\u4f01\u4e1a\u7684\u5de8\u5927\u5174\u8da3\u3002“\u8fc7\u4e0d\u4e86\u51e0\u5929\uff0c\u4f60\u6216\u8bb8\u5c31\u80fd\u5728\u5a92\u4f53\u4e0a\u770b\u5230<\/span><\/a>\u53ef\u53e3\u53ef\u4e50\u5bf9Innocent\u5065\u5eb7\u996e\u6599\u516c\u53f8\u8fdb\u884c\u5c11\u6570\u6295\u8d44\u7684\u6d88\u606f\uff0c”\u4fe1\u7684\u4e00\u5f00\u5934\u5982\u6b64\u5199\u9053\uff0c“\u6211\u4eec\u544a\u8bc9\u5ba2\u6237\u8fd9\u7b14\u4ea4\u6613\u7684\u6d88\u606f\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8fd9\u662f\u4e00\u4e2a\u5343\u8f7d\u96be\u9022\u7684\u826f\u673a\u3002”\u8fd9\u5c01\u4fe1\u7684\u4f5c\u8005\u5c31\u662fInnocent\u516c\u53f8\u7684\u521b\u7acb\u8005\u4eec\uff0c\u8fd9\u5bb6\u5341\u5206\u6210\u529f\u7684\u82f1\u56fd\u5065\u5eb7\u996e\u6599\u516c\u53f8\u5230\u4eca\u5e74\u5c31\u5efa\u7acb\u5341\u5468\u5e74\u4e86\u3002\u4fe1\u4e0a\u63a5\u7740\u8bf4\uff1a“\u6709\u4e86\u8fd9\u7b14\u8d44\u91d1\uff0c\u6211\u4eec\u5c31\u80fd\u8ba9Innocent\u66f4\u591a\u53d1\u6325\u8be5\u6709\u7684\u4f5c\u7528\uff0c\u628a\u81ea\u7136\u5065\u5eb7\u7684\u4ea7\u54c1\u5949\u732e\u7ed9\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u4eec\u3002\u6211\u4eec\u7528\u8fd9\u7b14\u6ce8\u5165\u8d44\u91d1\u6765\u6269\u5c55\u5728\u6b27\u6d32\u7684\u7ecf\u8425\uff0c\u8fd9\u6837Innocent\u996e\u6599\u5c31\u80fd\u8d70\u5411\u66f4\u591a\u7684\u5730\u65b9\u3002”<\/p>\n

\u4ed6\u4eec\u5f3a\u8c03“\u8fd9\u7b14\u94b1\u6ca1\u6709\u4e00\u5206\u8dd1\u5230\u80a1\u4e1c\u7684\u53e3\u888b\u91cc”\uff0c\u7528\u4e00\u79cd\u5178\u578b\u7684Innocent\u516c\u53f8\u65b9\u5f0f\u8868\u660e\u4e0d\u7ba1\u521b\u7acb\u8005\u63d0\u51fa\u4ec0\u4e48“\u8352\u8c2c\u7684\u60f3\u6cd5\u90fd\u53ea\u80fd\u5728\u4e00\u8fb9\u51c9\u5feb”\u3002\u63a5\u4e0b\u6765\uff0c\u4ed6\u4eec\u53c8\u5f3a\u8c03“\u6211\u4eec\u8fd9\u4e09\u4e2a\u521b\u5efa\u8005\u5c06\u7ee7\u7eed\u7ecf\u8425\u638c\u7ba1Innocent\u516c\u53f8\uff0c\u8fd8\u662f\u540c\u6837\u7684\u4eba\u7528\u540c\u6837\u7684\u65b9\u6cd5\u751f\u4ea7\u540c\u6837\u7684\u4ea7\u54c1\u3002Innocent\u6240\u575a\u6301\u7684\u4e00\u5207\u90fd\u5c06\u7ee7\u7eed\u4e0b\u53bb\uff1a\u751f\u4ea7\u81ea\u7136\u3001\u5065\u5eb7\u7684\u4ea7\u54c1\uff1b\u52aa\u529b\u63d0\u9ad8\u8d28\u91cf\u3001\u5bfb\u6c42\u66f4\u5bcc\u793e\u4f1a\u548c\u73af\u5883\u6548\u76ca\u7684\u4ea7\u54c1\uff1b\u4e3a\u6211\u4eec\u7684\u996e\u6599\u5bfb\u627e\u66f4\u6709\u6548\u66f4\u73af\u4fdd\u7684\u751f\u4ea7\u548c\u5305\u88c5\u65b9\u5f0f\uff1b\u652f\u6301\u90a3\u4e9b\u6c34\u679c\u539f\u4ea7\u56fd\u7684\u6148\u5584\u4e8b\u4e1a\uff1b\u62e5\u6709\u4e00\u4e2a\u4e16\u754c\u6027\u7684\u89c6\u91ce\u800c\u53c8\u4e0d\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u628a\u81ea\u5df1\u770b\u5f97\u8fc7\u9ad8\u3002”<\/p>\n

Innocent\u7684\u6210\u529f\u5f88\u5927\u7a0b\u5ea6\u4e0a\u6765\u81ea\u4e0e\u987e\u5ba2\u7684\u8054\u7cfb\u80fd\u529b\uff0c\u4ed6\u4eec\u63d0\u51fa\u50cf“\u7eaf\u7cb9”\u3001“\u5f00\u653e”\u548c“\u4e50\u8da3”\u7b49\u4ef7\u503c\u6765\u6253\u52a8\u987e\u5ba2\u3002\u4ed6\u4eec\u7684\u996e\u6599\u6210\u4efd\u8868\u5f88\u6709\u7279\u70b9\uff0c\u50cf\u4ec0\u4e48“19\u904d\u538b\u69a8\u8461\u8404”\u3001“10\u6b21\u8403\u53d6\u8349\u8393”\uff0c“\u4ec5\u6b64\u800c\u5df2”\u7b49\u7b49\u3002\u5c31\u8fde\u5305\u88c5\u7684\u74f6\u5b50\u90fd\u662f50%\u56de\u6536\u5229\u7528\u7684\u5851\u6599\uff0c\u800c\u4e14“\u6211\u4eec\u8fd8\u5728\u7ee7\u7eed\u52aa\u529b\u5b8c\u5584\u5269\u4e0b\u7684”\u3002
\n\u4f46\u662f\uff0c\u4f46\u662f\u5728\u4f17\u591a\u4f01\u4e1a\u4e2d\uff0cInnocent\u4e3a\u4ec0\u4e48\u9009\u62e9\u4e86\u53ef\u53e3\u53ef\u4e50\uff1f“\u4ed6\u4eec\u75283000\u4e07\u82f1\u9551\uff084540\u4e07\u7f8e\u5143\uff09\u8d2d\u4e70\u4e86\u6211\u4eec10-20%\u7684\u5c11\u91cf\u80a1\u4efd\uff0c\u6211\u4eec\u4e4b\u6240\u4ee5\u9009\u62e9\u53ef\u53e3\u53ef\u4e50\u4f5c\u4e3a\u5c11\u6570\u6295\u8d44\u8005\uff0c\u662f\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u7684\u4ea7\u54c1\u8d70\u5411\u66f4\u591a\u7684\u5730\u65b9\u548c\u66f4\u591a\u7684\u4eba\u3002\u53e6\u5916\uff0c\u4ed6\u4eec\u5728\u996e\u6599\u4e1a\u754c\u5df2\u7ecf\u6709120\u591a\u5e74\u7684\u5386\u53f2\uff0c\u80af\u5b9a\u6709\u5f88\u591a\u4e1c\u897f\u503c\u5f97\u6211\u4eec\u5b66\u4e60\u3002\u800c\u4e14\u6211\u4eec\u53ef\u80fd\u8fd8\u80fd\u5bf9\u4ed6\u4eec\u4ea7\u751f\u67d0\u4e9b\u5c0f\u5c0f\u7684\u5f71\u54cd\u3002”\u7136\u800c\uff0c\u4ece\u6000\u7591\u5230\u6124\u6012<\/span><\/a>\u7684\u5916\u754c\u53cd\u5e94\uff0c\u51f8\u73b0\u51fa\u5927\u4f01\u4e1a\u8981\u6210\u529f\u6536\u8d2d\u90a3\u4e9b\u62e5\u6709\u9053\u5fb7\u548c\u53ef\u6301\u7eed\u7f8e\u540d\u7684\u8f83\u5c0f\u4f01\u4e1a\uff0c\u4ecd\u7136\u5b58\u5728\u5f88\u5927\u56f0\u96be\u3002<\/p>\n

\u5df2\u7ecf\u6709\u5f88\u591a\u8fd9\u6837\u9053\u5fb7\u81f3\u4e0a\u7684\u4f01\u4e1a\u88ab\u6536\u8d2d\uff0c\u5176\u4e2d\u6709\u51e0\u4e2a\u521b\u529e\u8005\u4e5f\u53d1\u51fa\u8fc7\u548cInnocent\u7684\u4e00\u6837\u6539\u53d8\u6536\u8d2d\u8005\u7684\u4e50\u89c2\u58f0\u97f3\u3002\u6bd4\u5982\uff0c\u82e5\u5e72\u5e74\u524d\u6211\u4eec\u4e2d\u7684\u4e00\u4e2a\u4eba\u66fe\u7ecf\u53c2\u4e0e\u4e86\u8054\u5408\u5229\u534e\u5bf9Ben & Jerry’s\u7684\u6536\u8d2d<\/span><\/a>\uff0c\u8fd9\u5bb6\u51b0\u6dc7\u6dcb\u4f01\u4e1a\u662f\u6700\u53d7\u5c0a\u656c\u7684\u793e\u4f1a\u8d44\u672c\u4e3b\u4e49\u5148\u950b\u4e4b\u4e00\u3002\u5f53\u65f6\uff0c\u6211\u4eec\u751a\u81f3\u5728\u6536\u8d2d\u534f\u8bae\u7684\u7b2c\u4e00\u7248\u4e2d\u5199\u5165\u4e86\u8981\u4fdd\u8bc1Ben & Jerry’s\u9053\u5fb7\u539f\u5219\u7684\u6761\u6b3e\uff0c\u540e\u6765\u88ab\u7f8e\u56fd\u80a1\u7968\u4ea4\u6613\u5f53\u5c40\u5220\u6389\u4e86\u3002<\/p>\n

\u5728Ben & Jerry’s\u7684\u4e2a\u6848\u4e2d\uff0c\u8054\u5408\u5229\u534e\u751a\u81f3\u62ff\u51fa\u4e94\u767e\u4e07\u7f8e\u5143\u7684\u9884\u7b97\u5e2e\u52a9\u5176\u8054\u5408\u521b\u529e\u8005\u672c·\u79d1\u6069\u628a\u65b0\u89c2\u5ff5\u79fb\u690d\u5230\u8054\u5408\u5229\u534e\u3002\u5c3d\u7ba1\u8054\u5408\u5229\u534e\u7684\u5904\u7f6e\u8981\u6bd4\u5b83\u7684\u7ade\u4e89\u8005\u90fd\u597d\u5f97\u591a\uff0c\u4f46\u5728Ben & Jerry’s\u7684\u6848\u5b50\u4e2d\u4e00\u8def\u90fd\u78d5\u78d5\u7eca\u7eca\u3002\u6700\u7ec8\uff0c\u6df1\u611f\u6cae\u4e27\u7684\u8054\u5408\u5229\u534e\u51b3\u5b9a\u5c06\u5b83\u5728Ben & Jerry’s\u65b0\u6295\u5165\u7684\u98ce\u9669\u6295\u8d44\u8f6c\u7ed9\u65e7\u91d1\u5c71\u7684Physic Ventures\u516c\u53f8\u3002\u5bf9\u4e8e\u8fd9\u79cd\u6cae\u4e27\uff0cBen & Jerry’s\u65b9\u9762\u4e5f\u6df1\u6709\u540c\u611f\u3002\u6211\u4eec\u5728\u8fd9\u91cc\u8981\u5f3a\u8c03\u7684\u7406\u5ff5\u5c31\u662f\uff1a\u6295\u8d44\u8005\u5bf9\u5065\u5eb7\u3001\u798f\u7949\u548c\u53ef\u6301\u7eed\u751f\u6d3b\u65b9\u5f0f\u7b49\u521b\u65b0\u6027\u7684\u65b0\u884c\u4e1a\u8fdb\u884c\u6295\u8d44\uff0c\u5728\u5356\u6389\u4e4b\u524d\u8981\u4fdd\u6301\u88ab\u6536\u8d2d\u4f01\u4e1a\u7684\u72ec\u7acb\uff0c\u8fd9\u6837\u4e00\u6765\u8054\u5408\u5229\u534e\u53ef\u80fd\u4f1a\u8d2d\u4e70\u66f4\u5927\u7684\u4efd\u989d\uff0c\u5426\u5219\u65b0\u4f01\u4e1a\u751a\u81f3\u4f1a\u843d\u5230\u7ade\u4e89\u8005\u624b\u4e2d\u3002<\/p>\n

\u8fd8\u6709\u4e00\u4e2a\u5403\u8fdb\u53bb\u53c8\u5410\u51fa\u6765\u7684\u4f8b\u5b50\uff0c\u5c31\u662f\u798f\u7279\u5bf9\u632a\u5a01\u7535\u52a8\u6c7d\u8f66\u4f01\u4e1aTH!NK\u516c\u53f8\u7684\u6536\u8d2d\u3002\u4e00\u5ea6\u798f\u7279\u66fe\u7ecf\u5927\u8086\u541e\u5e76\u5404\u79cd\u6c7d\u8f66\u516c\u53f8\uff0c\u4ece\u7f8e\u6d32\u8c79\u3001\u8def\u864e\u5230\u6c83\u5c14\u6c83\u3002TH!NK\u8fd9\u5bb6\u5c0f\u516c\u53f8\u53ea\u4e0d\u8fc7\u662f\u798f\u7279\u8d2d\u7269\u5355\u4e0a\u7684\u4e00\u9879\u800c\u5df2\uff0c\u53ea\u82b1\u4e861\u4ebf\u7f8e\u5143\u5c31\u4e70\u4e0b\u4e86\u3002\u4f46\u6700\u7ec8\u798f\u7279\u8fd9\u4e00\u6b65\u8fc7\u4e8e\u8d85\u524d\uff0c\u4e0d\u5f97\u4e0d\u5c06\u5176\u8f6c\u8ba9\u7ed9\u632a\u5a01\u7684\u4e00\u7fa4\u98ce\u9669\u6295\u8d44\u8005\u3002\u65f6\u81f3\u4eca\u65e5\uff0c\u968f\u7740\u7f8e\u56fd\u653f\u5e9c\u4f18\u5148\u6295\u8d44\u7ed9\u7eff\u8272\u6c7d\u8f66\uff0c\u7535\u52a8\u6c7d\u8f66\u53c8\u6210\u4e86\u5173\u6ce8\u7684\u7126\u70b9\uff0c\u6211\u4eec\u53ef\u4ee5\u7b49\u7740\u770b\u54ea\u4e2a\u6c7d\u8f66\u5de8\u5934\u4f1a\u56de\u8fc7\u5934\u6765\u6536\u8d2dTH!NK\uff0c\u4f1a\u5f88\u6709\u8da3\u7684\u3002<\/p>\n

\u65e0\u8bba\u7ed3\u679c\u5982\u4f55\uff0c\u5176\u5b83\u7ecf\u6d4e\u9886\u57df\u7684\u5e76\u8d2d\u540c\u6837\u5c42\u51fa\u4e0d\u7a77\u3002\u793e\u4f1a\u8d23\u4efb\u6295\u8d44\u4f01\u4e1a\u88ab\u66f4\u5927\u516c\u53f8\u6536\u8d2d\u7684\u4e0d\u5728\u5c11\u6570\uff0c\u5982\u9053\u743c\u65af\u53ef\u6301\u7eed\u53d1\u5c55\u6307\u6570\u7684\u8fd0\u8425\u8005——\u745e\u58eb\u7684\u53ef\u6301\u7eed\u8d44\u4ea7\u7ba1\u7406\u516c\u53f8\uff08SAM\uff09\u6210\u4e86Robeco\u516c\u53f8\u7684\u4e00\u90e8\u5206\u3002\u5728\u54a8\u8be2\u884c\u4e1a\uff0c\u4e9a\u5f53·\u7ef4\u5df4\u8d6b\u66fe\u7ecf\u5e2e\u52a9\u6c83\u5c14\u9a6c“\u7eff\u5316”\u7684Act Now\u516c\u53f8\u88ab\u516c\u5173\u5de8\u5934Saatchi & Saatchi\u6536\u8d2d\u3002<\/p>\n

\u5982\u679c\u8d44\u672c\u4e3b\u4e49\u8fd8\u4f1a\u8fdb\u5316\uff0c\u90a3\u5b83\u5c31\u4f1a\u6709\u8bb8\u591a\u529e\u6cd5\u628a\u6700\u4f18\u7684\u4eba\u529b\u3001\u7406\u5ff5\u548c\u7ecf\u8425\u6a21\u5f0f\u7528\u5230\u53ef\u6301\u7eed\u4ea7\u4e1a\u4e2d\u6765\u3002\u5c3d\u7ba1\u6536\u8d2d\u901a\u5e38\u90fd\u53d7\u5230\u9752\u7750\uff0c\u6311\u6218\u5728\u4e8e\u5982\u4f55\u4fdd\u8bc1\u88ab\u6536\u8d2d\u7684\u5c0f\u4f01\u4e1a\u7684\u9510\u6c14\u4e0d\u88ab\u6536\u8d2d\u8005\u7684\u4f01\u4e1a\u6587\u5316\u6240\u6d88\u78e8\u3002\u4e3a\u4e86\u4fdd\u62a4\u8fd9\u79cd\u5f25\u8db3\u73cd\u8d35\u7684\u9510\u6c14\uff0c\u66f4\u591a\u7684\u5927\u4f01\u4e1a\u5c06\u7aed\u529b\u4fdd\u6301\u521b\u65b0\u6027\u7684\u6536\u8d2d\uff0c\u4ee5\u4fdd\u8bc1\u5b83\u4eec\u7684\u81ea\u7531\u547c\u5438\u3002\u53ef\u53e3\u53ef\u4e50\u5bf9Innocent\u7684\u6536\u8d2d\u5c06\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u5b9e\u9a8c\uff0c\u770b\u5927\u4f01\u4e1a\u662f\u5426\u6709\u80fd\u529b\u4e0e\u5f31\u5c0f\u65e0\u6bd4\u7684\u4f19\u4f34\u5171\u821e\u800c\u4e0d\u628a\u4ed6\u4eec\u8e29\u5230\u811a\u4e0b\u3002<\/p>\n

\n\u4f5c\u8005\u7b80\u4ecb\uff1a\u7ea6\u7ff0·\u827e\u5c14\u91d1\u987f\uff0c<\/i>SustainAbility<\/a><\/i>\u53ca<\/i>Volans<\/a><\/i>\u7684\u8054\u5408\u521b\u59cb\u4eba\u3002\u4e54\u8fea·\u7d22\u666e\uff0c<\/i> SustainAbility\u65b0\u5174\u7ecf\u6d4e\u4f53\u9879\u76ee<\/span><\/a><\/i>\u7ecf\u7406\u3002<\/i><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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