Unlike other environmental books, Green Golden Age takes a popular economics approach to describe the changes and trends that a green revolution would bring to the business world. It forgoes hasty calls and lengthy preaching, preferring instead to calmly and accessibly present the current circumstances and possible futures of such a revolution from a business point of view.
The book’s core message: “Green means future business opportunities – the promotion of innovation and the creation of commercial value.”
— By Zhang Yingying
Zhang Yingying is a chinadialogue staff member in Beijing.
Green Golden Age
Sun Haiyan and Sun Yang
China CITIC Press, 2010